Today’s consumers are well aware that their personal information is collected when they’re online. However, not enough consumers know that they have the option to control how much information is shared after it is collected, and that top companies go to great lengths to ensure visitors have control over their personal information.
TRUSTe’s 2015 Consumer Confidence Survey shows that consumers prefer to do business with companies they trust. With so many consumers wary of sharing their personal information, organizations should be eager to assuage consumers concerns by being transparent in their privacy policies and opt-outs. The recent surge in ad blocker usage further ratchets up the need to build consumer trust.
Solutions Brief take-aways:
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.