Solutions Brief: Ads Privacy Compliance
A Review of Ads Compliance Issues, Solutions, and Case Studies
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Ads Privacy Compliance
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Today’s consumers are well aware that their personal information is collected when they’re online. However, not enough consumers know that they have the option to control how much information is shared after it is collected, and that top companies go to great lengths to ensure visitors have control over their personal information.

TRUSTe’s 2015 Consumer Confidence Survey shows that consumers prefer to do business with companies they trust. With so many consumers wary of sharing their personal information, organizations should be eager to assuage consumers concerns by being transparent in their privacy policies and opt-outs. The recent surge in ad blocker usage further ratchets up the need to build consumer trust.

What you need to know.

Solutions Brief take-aways:

  • Reviews the current regulatory and industry landscape of ads privacy compliance
  • Explains why offering consumers opt-out choices is critical for managing business risk, whether you’re a brand, agency or ad network
  • Provide you with case studies and detailed descriptions of how ads compliance solutions can keep you compliant and in good standing with regulators, media, business partners, and consumers

About TRUSTe:
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.

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