Consumer Advertising Research
Understand How Privacy Impacts Your Business

Did you know?

  • 35% of consumers stopped doing business due to privacy concerns
  • Only 1 in 4 are willing to share data for free services
  • 40% of consumers feel more positive about online behavioral advertising when presented with the AdChoices icon on a banner ad

Learn what consumers think about online advertising and associated privacy implications - how it impacts your business – and what you can do about it.

This 10-page report provides an in-depth analysis of TRUSTe’s 2013 online behavioral advertising research.

2013 US Consumer Data Privacy Report
Advertising Edition

Download the Report!