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Consumer Advertising Research
Understand How Privacy Impacts Your Business
Did you know?
- 35% of consumers stopped doing business due to privacy concerns
- Only 1 in 4 are willing to share data for free services
- 40% of consumers feel more positive about online behavioral advertising when presented with the AdChoices icon on a banner ad
Learn what consumers think about online advertising and associated privacy implications - how it impacts your business – and what you can do about it.
This 10-page report provides an in-depth analysis of TRUSTe’s 2013 online behavioral advertising research.
2013 US Consumer Data Privacy Report
Advertising Edition
Download the Report!
