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The EU Cookie Directive
What US Companies Need to Know
On May 25, 2012, the EU Cookie Directive began being strictly enforced across the EU, starting in the UK.
All companies that market to EU citizens and use cookies or other tracking technologies to gather info on them must now:
- Inform consumers their data is being processed
- Get consumer consent prior to storing or accessing information on the consumer’s computer or other device
- Give consumers access to their data to correct it or delete it
- Use consumer data only for disclosed purpose
- Get "Informed Consent" - before the cookie or other tracking technology is placed on the user’s computer
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