Forrester Study: Total Economic ImpactTM of TRUSTe Data Privacy Management Platform

Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom line. Download the Forrester Consulting Study, “Total Economic Impact (TEI) of TRUSTe" where Forrester Analysts calculate a 151% ROI for TRUSTe customers.

The study follows the proprietary Forrester TEI methodology for evaluating the net financial return on a technology purchase. Forrester Consulting took real customer input and applied the TEI model to determine the key benefits of investing in the Data Privacy Management Platform.

The study reveals:

  • An improvement in output per privacy employee: $150,000 net increase for the company

  • A reduction in legal fees: $180,000 over three years

  • Data privacy breach cost avoidance: $65,000 in annual prevention


The Forrester study helps quantify the impact of privacy investment and demonstrates how the investment is a sound business decision. It also provides a methodology for evaluating the breadth of productivity, risk, expenses, costs, and saving that should be part of comprehensive privacy investment analysis, enabling data-driven decision making.

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